aer « The world, inside and out

Searching for the Perfect Band-aid?

For many people, if not most, when a problem arises, they look for a way of fixing it or making it “disappear”. Living as we do in a world of instant gratification, it is not uncommon to see people reach for a band-aid, a temporary solution, that will alleviate the problem, at least for the [...]

The need to be SPECIAL

Every day, people all over the world discover they have a need to be “special”.

This “need” is actually a misplaced one, as the real need that drives the desire to be special is a very normal and fundamental human need to be accepted. However, thanks in part to advertising, people today believe that they [...]

What were you expecting – The Spanish Inquisition?

Those who are fans of the 70s British Monty Python comedy troupe will recognize the reference to the sudden, unexpected appearance of the Spanish Inquisition as mentioned in the title, although I have mangled the concept a tad to make a point.

Every day, we wake up and dust off our expectations, charge the batteries [...]